Let’s face it.

Businesses and business owners don’t have the best reputations in the world.

That’s because they pursue profits at the expense of people and principles.

But business doesn’t have to be this way. There is an alternative to the kind of businesses you see around you.

At its core, business is a trade between two parties, for mutual gain.

The business offers consumers value, and the consumer pays for that value.


Catalyze is about running companies according to The Golden Rule of Business:

“Treat your customers the way you would like to be treated… as a customer.”

It places the customer experience at the center of all business activities and helps companies create great customer experiences that leave a lasting impression on the customer, who will spread the word about the great experience they’ve had, which will bring more eager customers to the company.


If you believe that business can be conducted ethically, as well as profitably, without lying or cheating, then Catalyze will be a valuable resource for you.

If, on the other hand, you believe business is about sucking as much money from your customers as you can, and as much productivity from your employees as you can, without any concern for either of them, then Catalyze will be an extremely uncomfortable site for you to visit.

If the message of this site resonates with you, and you would like to take part in contributing to a more ethical (and rewarding) business landscape, then I encourage you to subscribe to this blog, and join the conversation.

Your voice matters, and I look forward to our journey together.