How NOT To Respond To Negative Feedback

by Haider on January 31, 2011

I created this blog because I believe there’s a lot of room for improvement in how companies treat their customers, and that a focus on the customer experience will serve both the company and the customer. But I didn’t realize how badly some companies need this advice. If the incident I’m about to share with [...]

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What’s Customer Experience?

by Haider on January 14, 2011

Many companies approach business backwards. They think: “We want to make a profit. How can we get customers to buy from us?” When they should be thinking: “What can we do to WOW our customers?” To be clear, I’m not saying that companies shouldn’t think about making money. If they don’t, then they’re not in [...]

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There Is An Alternative

by Haider on January 11, 2011

Let’s face it. Businesses and business owners don’t have the best reputations in the world. That’s because they pursue profits at the expense of people and principles. But business doesn’t have to be this way. There is an alternative to the kind of businesses you see around you. At its core, business is a trade [...]

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