What’s Customer Experience?

Many companies approach business backwards. They think: “We want to make a profit. How can we get customers to buy from us?” When they should be thinking: “What can we do to WOW our customers?” To be clear, I’m not saying that companies...

There Is An Alternative

Let’s face it. Businesses and business owners don’t have the best reputations in the world. That’s because they pursue profits at the expense of people and principles. But business doesn’t have to be this way. There is an alternative to the...